Thursday, March 17, 2011

Shopping Online: You're in Control

Is there anything worse than shopping in your local electronics store? On the one hand, even the least tech-savvy shopper is consumed with techno-lust when they feast their eyes on the fresh, plastic pieces of computer technology on display, but on the other hand, let's consider...

The Price

Shopping in an electronics store is almost prohibitively expensive. A cell phone accessory you find here will cost you sometimes two or three times what it would cost you if you were shopping on the web.

Up-selling

Whether you're buying a few mobile accessories or just grabbing a bottle of soda from their cooler, they're going to try to up-sell you at the register. They'll bug you about warranties that they'll never honor in a million years, they'll try to sign you up for their rewards program, they'll ask if you want it installed (as if you don't know how to tuck a cell phone into a carrying case) and so on. By the time you check out, you've spent half your day saying "No thank you" repeatedly.

The Receipt Check

As if it weren't enough that you overpaid for your cell phone gear and had to spend an hour at the counter just to make your payment, now they're treating you like a common criminal by demanding to see your receipt at the exit. It's invasive, obnoxious and shows a clear disrespect for the customer.

When you shop online, you find great deals on electronics, you save time, you save money, nobody tries to upsell you, to put it simply: you're in control of your shopping experience when you shop online, and that's something that you don't see much of these days.

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